Vision and Mission
Vision :

"To be the ultimate name in end to end electrical solutions"

Mission :

"To demonstrate the best quality, growth and innovation, and work with utmost commitment and integrity in order to build powerful stakeholder relationship based on trust."

Culture and Values

1. Highest Product Differentiator

» Numerous unique features
» Wide range of attractive products
» Cost effective

2. Sensitive to Consumer Service/ Needs

» Quick response to customer query/ complaints
» Easily approachable
» Customer empathy

3. Quality of the product

» 50 years of trust in the quality of the products
» Product quality endorsed by ISI

4. Relationship Selling

» Close relationship with dealers
» More than 800+ direct dealers
» Greater distribution penetration